4. Keep your creative refreshed
The more recent your holiday posts, the more interesting people will find them.
•Post relevant content. For example, if an important holiday has just passed, it’s time to post about the next holiday or event.
•Test which posts work best. Boost different posts with the same objective, but switch the photos and copy.
• Respond quickly to comments on your posts
7. Review post performance
You can get a better understanding of who your most engaged audience is by regularly checking your Page Insights.
•the number of people your posts were shown to, likes, comments, shares and more
•People who like your Page and their demographics,their genders, ages and locations
Now you can refine your Boosted Posts and adjust your targeting accordingly.
6. Target your posts
Depending on your goals, you may want to post something that will interest people in specific ages, genders or more.
1. At the top of your Page click Settings, then click Post Targeting and Privacy and check the box
2. Write a new post
3. Select the target icon (bottom left corner) click Add Targeting
4.Target based on gender, interests, age, location etc.
5.Click Post
3. Connect with words and pictures
Keep these tips in mind:
•Use high-quality photos that showcase your business or products, or lifestyle images of people interacting with them
•Keep your sentences short and instructive. Add a call to action on your Boosted Posts like “shop now” or “buy today”
•Test different photos and messages to see which ones your audience responds to most
2. Boost exclusive discounts and promotions
To inspire more purchases from your posts, create Boosted Posts with special holiday discounts or promotions.
•Create link posts and include special codes they can use at checkout
•Drive urgency with “free shipping, this weekend only" or "12 hour flash sale"
•Promote only your best selling products or services
•end-of-year contests and giveaways
